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- Virtual Call Forwarding
 Virtual call forwarding is a telecommunications
strategy used by businesses of all sizes to accomplish a variety of objectives.
With low per minute rates and convenient calling and configuration features, virtual call forwarding
is also an affordable, versatile option. Let's take a look at some of the more common uses for this telecommunications
solution.
- Creating a Local Presence with Virtual
Call Forwarding
- Perhaps the most common use for virtual call forwarding is to create a local presence in cities a company serves or is expanding into. For example,
imagine a pest
 control company serving a large geographical area such as Houston, Texas.
While the company headquarters may be in downtown Houston, its trucks might serve surrounding cities such as Katy
and Sugar Land.
By ordering phone numbers local to Katy and Sugar Land, the pest control company appears as if it has a local office
in each of these cities. These local calls would undergo a process known as virtual call forwarding to route the phone calls to the Houston office.
Why would this company offer customers
in Katy and Sugar Land Texas their own local phone numbers?
There are two good reasons:
1.) Callers from Katy and Sugar Land may feel they'll get better service by choosing a pest control company located
in their communities.
2.) A local phone number with virtual call forwarding overcomes potential objections about dialing a long distance
number and incurring fees for the call.
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- Expanding into New Markets
with Virtual Call Forwarding
- Imagine this same Houston pest control company targeting
a new market outside its immediate service area.
The company may be willing to send a technician to Galveston, which is about an hour's drive, to service customers
if demand is strong enough. By ordering and advertising a Galveston phone number and routing the calls to the main
office, this company is able to expand its service area without having to rent office space, order phone equipment,
install phone lines, and staff the office.
In this example, the expansion is local. However, companies often use virtual call forwarding
to expand into other states and countries. Whether a business wants to serve customers in Houston, New York, Chicago,
or Europe, Asia, South America, Australia, or Africa, virtual call forwarding is a cost-effective way to expand
its reach.
- Tracking Advertising Performance
with Virtual Call Forwarding
Virtual call forwarding
is also a terrific tool for tracking the performance of advertisements. Let's use the pest control example one
more time to illustrate this concept. Let's say the company is targeting the nearby Pasadena community and isn't
sure what type of advertising will be the most effective: radio, newspaper, or Internet ads.
By ordering three different local phone numbers (one for each ad) and using virtual call forwarding to route those
calls to the company's main office in Houston, it would be possible to track each individual ad's performance by
analyzing the corresponding phone number's usage.
For example, if the phone number announced on radio ads generated 15 calls, the phone number advertised in the
newspaper generated 20 calls, and the phone number published on Internet ads generated 50 phone calls, the company
could come to the conclusion that it should focus on Internet advertising.
Since it's possible to order virtual call forwarding numbers on a month-to-month basis with no long-term contract
and no early termination fees, this strategy is extremely useful for tracking ads with short shelf lives such as
radio or newspaper ads.
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- Staying in Touch with Virtual
Call Forwarding
- Virtual call forwarding numbers are also extremely portable and are ideal for entrepreneurs, home-based professionals, and
mobile professionals who often work from different locations and can serve as a virtual PBX system by routing calls
according to specific scenarios.
Rather than juggling multiple phones such as cell phone, office phone, home office phone, branch office phone,
conference room phone, or hotel room phone, these professionals could order a virtual number and use call forwarding
to route those calls to the correct phone number as needed or based on the time of day. Online account management
tools make it easy to change ring-to numbers on the fly.
In addition to all of these useful strategies, virtual call forwarding plans come with a variety of features including:
Superior audio - Callers are accustomed to the clean "sounds like you're
in the next room" sound quality of the traditional public switched telephone network.
Customized greeting - Record a personal greeting that callers hear while the call
is routed to the designated phone line, hunt group, or voicemail.
Toll free and local virtual call
forwarding numbers - Choose
a toll free number or a local number specific to the targeted community.
International call forwarding numbers - Phone numbers for over 90 countries around the world are available.
Voicemail to email - Route incoming voicemail messages to an email address and
listen to them on a computer, tablet, or smart phone.
Fax forwarding - A convenient alternative to a separate fax line and fax machine.
With this option enabled, incoming faxes are sent to a designated email address where they can be viewed as image
files.
Simultaneous call handling - This option routes simultaneous callers to the next available
phone line in a PBX system's hunt group or to voicemail. It also ensures that callers do not hear a busy signal.
Time of day routing - This advanced virtual call forwarding feature is ideal when
multiple time zones are involved as calls can be handled based on what time it is.
Rollover option - For a small fee, unused minutes roll over into the next billing
cycle.
No fees for busy signals or calls
that don't complete - You will not
be charged for calls you don't have the opportunity to take.
Low per minute rates with no long
term contracts - Affordable
and flexible with no surprises.
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Virtual call forwarding is an affordable, useful telecommunications
strategy that allows companies of all sizes to appear local, expand into new markets, track advertising performance,
stay in touch, and much more. Order your virtual call forwarding number today.
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